Soft-Contrast™ Tones Made for Silver & Gray Hair
Linea Soft-Contrast™ Eyeliner
When your hair has gone silver, black liner looks harsh. Linea outlines the eyes with soft, cool shades made for gray hair, in a gel-cream that the smudger in the cap softens within seconds.
- Definition without the severe line
- Tones made for gray, silver & white hair
- Glides easily even with a shaky hand
- Smudger & sharpener included
Pickup currently not available
Honest Words From Women Who Have Gone Gray
4 Signs
Your Old Liner Is At Odds With The Silver You Have Now
Your eyes are fine. What changed is silver hair lowering the contrast across your whole face, and jet black was chosen for the hair you wore at 30.
Jet Black Was Made for Dark Hair. Silver Calls for Soft-Contrast™.
Silver pulls the overall contrast of a face down. Against that, jet black takes over and reads harsh, while anything too pale lets the eyes disappear. Soft-Contrast™ lands in the middle: enough depth for the lash line, calm beside gray.
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Overly Deep: Hard
When nothing on you runs that deep, the result looks hard around the eyes.
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Overly Pale: Invisible
Next to gray, a pale line disappears and the eyes lose every bit of shape.
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Soft-Contrast™: Right Between
For gray hair, SMOKY marks the lashes at the right depth: visible, not harsh.
Eyeliner: 5 Simple Changes When Gray Becomes the Main Color
Find Your Your Soft-Contrast™ Pick
Let current hair choose, not a long-held habit.
Start With SMOKY
A soft cool gray with shape and no harsh border.
SMOKY for Daily Wear, SAPPHIRE When You Want More
A navy glow that stays softer than jet black.
KOHL or SMOKY
Plenty of contrast left? Black works — soften its border with the smudger.
A Touch of Color
EMERALD, GOLD or COPPER — choose one for the outer third.
Gray Deserves Better Than Jet Black
Gentle Shade Now, Easy Wear Until Night
Mica
Naturally formed, it bounces light in a soft way, which keeps the shade from looking dull or heavy.
Mineral Pigment from Iron Oxide
Mineral-sourced color that holds the same shade all the way through the day.
Silica
Ground down to a fine powder, it lets the gel-cream glide on and dry without smudging.
Beeswax
This is what gives the stick its rich glide, so delicate lids feel no pull at all.
True Outcomes, Counted Up
Based on a survey of 1,643 Linea buyers.
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Picked for Older Skin
82%Chose it because their skin had aged
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More Trust After Ordering
87%Felt better about us after the first order
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Happy With the Linea Pick
87%Gave it 4 or 5 stars out of 5
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Sure They Would Pass It On
84%Happy to mention it to family or a friend
Our own buyer poll, Linea line: 1,643 respondents between March 2025 and March 2026, rounded figures.
Common Questions Answered
Common questions about what we sell, answered below.
It does — SMOKY builds. One coat reads subtle, and a second adds as much depth as you like.
You can keep it. If black is your look, use KOHL and run the smudger along it — severity comes from a crisp, firm edge, not from the shade.
SMOKY first; SAPPHIRE later if you fancy a little tint.
Dot along the roots in small touches, then connect those dots with the smudger. No perfect one-stroke line needed.
There is one built into the lid.
Linea Eyeliner – KOHL
Cyclopentasiloxane, Silica, Ozokerite, Polyethylene, Beeswax, Dimethicone, Trimethylsiloxysilicate, CI 77499, CI 77491, CI 77492, CI 77266, Synthetic Wax, Isododecane, Mica, Triethoxycaprylylsilane, Ethylhexylglycerin, Methylparaben.
Linea Eyeliner – SMOKY
Cyclopentasiloxane, Silica, Ozokerite, Polyethylene, Beeswax, Dimethicone, Trimethylsiloxysilicate, CI 77492, CI 77499, CI 77491, CI 77266, Synthetic Wax, Isododecane, Mica, Triethoxycaprylylsilane, Ethylhexylglycerin, Methylparaben.
Linea Eyeliner – SAPPHIRE
Cyclopentasiloxane, Silica, Ozokerite, Polyethylene, Beeswax, Dimethicone, Trimethylsiloxysilicate, CI 77491, CI 77492, CI 77266, CI 42090, CI 77499, Mica, Triethoxycaprylylsilane, Synthetic Wax, Isododecane, Ethylhexylglycerin, Methylparaben.
Linea Eyeliner – EMERALD
Cyclopentasiloxane, Silica, Ozokerite, Polyethylene, Beeswax, Dimethicone, Trimethylsiloxysilicate, CI 77492, CI 77499, CI 77491, CI 77288, CI 77266, Synthetic Wax, Isododecane, Mica, Triethoxycaprylylsilane, Ethylhexylglycerin, Methylparaben.
Linea Eyeliner – GOLD
Cyclopentasiloxane, Calcium Aluminium Borosilicate, Synthetic Fluorphlogopite, Silica, Ozokerite, Polyethylene, Beeswax, Dimethicone, Trimethylsiloxysilicate, Synthetic Wax, Isododecane, CI 77891, Tin Oxide, Ethylhexylglycerin, Methylparaben.
Linea Eyeliner – COPPER
Cyclopentasiloxane, Silica, Ozokerite, Polyethylene, Beeswax, Mica, CI 77491, Dimethicone, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, CI 77891, Synthetic Wax, Isododecane, Ethylhexylglycerin, Methylparaben.
Linea Eyeliner – WOOD
Cyclopentasiloxane, Silica, Ozokerite, Polyethylene, Beeswax, Dimethicone, Trimethylsiloxysilicate, CI 77491, CI 77492, CI 77499, CI 77266, Synthetic Wax, Isododecane, Mica, Triethoxycaprylylsilane, Ethylhexylglycerin, Methylparaben.
Linea Eyeliner – MOCHA
Cyclopentasiloxane, Silica, Ozokerite, Synthetic Fluorphlogopite, Polyethylene, Beeswax, CI 77491, Mica, Dimethicone, Trimethylsiloxysilicate, Synthetic Wax, Isododecane, CI 77891, Ethylhexylglycerin, Methylparaben.
Don't Just Trust Us.
"Pretty, gentle shades"
Goes on so easily, and the colors are gentle and lovely.
"Goes on easily over mature skin"
At 61, with mature skin: no reaction at all and simple to put on.
"It glides without catching"
Slides over crepey skin with nothing snagging.
"Simple to put on, simple to blend"
Easy to apply and to blend […]
"My eyes look beautiful with it"
[…] Easy to apply, it makes your eyes look lovely, and it comes off easily with makeup remover.
RISK-FREE Guarantee
If it is not the softer effect you wanted, send SMOKY back within 60 days for a full refund.
CLAIM NOWRISK-FREE Guarantee
If it is not the softer effect you wanted, send SMOKY back within 60 days for a full refund.
CLAIM NOW