Beauty, carried forward — and your age given its due.

Built for women 50 and over: it reveals the features you already have, with not one brushstroke wasted.

Color Cosmetics

Best-seller
Luma Linea Eyeliner
Luma Linea Eyeliner
Luma Linea Eyeliner
Luma Linea Eyeliner
Luma Linea Eyeliner
Luma Linea Eyeliner
Luma Linea Eyeliner
Luma Linea Eyeliner
Luma Linea Eyeliner
(4.7)

Luma Linea Eyeliner

Hands not quite steady? Take the Linea along the top lash line in small dashes instead of a single sweep. The pigments...
€29,90
24% off
Luma Lash Mascara
Luma Lash Mascara
Luma Lash Mascara
Luma Lash Mascara
Luma Lash Mascara
Luma Lash Mascara
Luma Lash Mascara
Luma Lash Mascara
Luma Lash Mascara
(4.7)

Luma Lash Mascara

Mature women switched over in the thousands, and here is reason 1 — the wand. Fine, sparse lashes at last...
€32,95
New
25% off
Luma Bright
Luma Bright
Luma Bright
Luma Bright
Luma Bright
Luma Bright
Luma Bright
Luma Bright
Luma Bright
(4.7)

Luma Bright

Is your reflection older than the way you feel? Do tired eyes pull the whole face down with them? It took 18 months of work, and what came out...
€29,90
Luma Lash Serum
Luma Lash Serum
Luma Lash Serum
Luma Lash Serum
Luma Lash Serum
Luma Lash Serum
(4.7)

Luma Lash Serum

This serum rewrites the daily routine for anyone minding their lashes. A single soft pass, and the peptides start doing their part...
€29,95
New
14% off
Luma Skin Color Changing Foundation
Luma Skin Color Changing Foundation
Luma Skin Color Changing Foundation
Luma Skin Color Changing Foundation
Luma Skin Color Changing Foundation
Luma Skin Color Changing Foundation
Luma Skin Color Changing Foundation
Luma Skin Color Changing Foundation
Luma Skin Color Changing Foundation
(4.7)

Luma Skin Color Changing Foundation

After 50 the skin behaves differently, so what sits on it has to behave differently too. Our Color Changing Foundation came out of...
€29,90 €34,90
NEW
20% off
Luma LipStick
Luma LipStick
Luma LipStick
Luma LipStick
Luma LipStick
Luma LipStick
Luma LipStick
Luma LipStick
(4.7)

Luma LipStick

Our LipStick was shaped with women in their 50s, 60s and 70s, not merely for them — they worked on it piece by piece. Each...
€19,90 €24,90
NEW
Luma Hair Hairline Powder
Luma Hair Hairline Powder
Luma Hair Hairline Powder
Luma Hair Hairline Powder
Luma Hair Hairline Powder
Luma Hair Hairline Powder
Luma Hair Hairline Powder
Luma Hair Hairline Powder
Luma Hair Hairline Powder
(4.7)

Luma Hair Hairline Powder

Coverage is only half of what the Hairline Powder is for; the skin beneath gets attention too. Each pigment comes with actives picked to feed,...
€24,90
50% off
Luma Lash Silk™ Mascara
Luma Lash Silk™ Mascara
Luma Lash Silk™ Mascara
Luma Lash Silk™ Mascara
Luma Lash Silk™ Mascara
Luma Lash Silk™ Mascara
Luma Lash Silk™ Mascara
Luma Lash Silk™ Mascara
Luma Lash Silk™ Mascara
(4.7)

Luma Lash Silk™ Mascara

Mature women switched over in the thousands, and here is reason 1 — the wand. Fine, sparse lashes at last...
€29,95 €59,90

Goes Well With

Making More Of Mature Eyes — The Beauty Handbook
(4.7)

Beauty Guide: Enhancing Your Mature Eyes

Put together for readers over 50 and nobody else. Plain pointers, usable guidance, and eye-makeup methods...
€14,90
Luma Makeup Glasses
Luma Makeup Glasses
Luma Makeup Glasses
Luma Makeup Glasses
Luma Makeup Glasses
Luma Makeup Glasses
Luma Makeup Glasses
(4.7)

Luma Makeup Glasses

Hard to do fine work when your reading glasses are in the way? These magnifiers were made for that. A patented swiveling lens means...
€14,90
A Curler That Lifts Mature Lashes Right Away
A Curler That Lifts Mature Lashes Right Away
A Curler That Lifts Mature Lashes Right Away
A Curler That Lifts Mature Lashes Right Away
(4.7)

Eyelash Curler for Mature Lashes – Instant Lift

With the years lashes get thinner, stubbier and straighter — which is precisely why our eyelash curler exists, giving...
€9,90
5 Reusable Makeup Remover Pads
5 Reusable Makeup Remover Pads
5 Reusable Makeup Remover Pads
5 Reusable Makeup Remover Pads
(4.7)

5 Reusable Makeup Remover Pads

Reusable cotton rounds, soft as can be and washable over and over: they take makeup away completely while leaving reactive skin calm. The two faces are not the same...
€14,90
Makeup Bag
Makeup Bag
Makeup Bag
Makeup Bag
(4.7)

Makeup Bag

This bag exists so the things you use every morning stay in one place, safe and presentable. Quilting gives the outside a soft...
€14,90
2 Absorbent Wristbands
2 Absorbent Wristbands
2 Absorbent Wristbands
2 Absorbent Wristbands
(4.7)

2 Absorbent Wristbands

Washing your face sends water sliding toward the elbow; these thirsty bands catch it well short of a soaked sleeve. The fabric is soft, stretchy and...
€7,90
Luma Cosmetics Skincare Headband
Luma Cosmetics Skincare Headband
Luma Cosmetics Skincare Headband
Luma Cosmetics Skincare Headband
(4.7)

Luma Cosmetics Skincare Headband

Nothing falls forward into your face while you work on it. Cleansing at night, layering serums in the morning, or...
€9,90
Luma Cosmetics Makeup Sponge
Luma Cosmetics Makeup Sponge
Luma Cosmetics Makeup Sponge
Luma Cosmetics Makeup Sponge
(4.7)

Luma Cosmetics Makeup Sponge

This feather-soft foam applicator presses base into the face until it reads like skin — even, lit from within, never painted on. Built for older...
€7,90